Updated: Aug 15, 2018
When you’re in the process of writing, there are so many things going through your mind — like Am I staying on topic? and Is this grammatically correct? — but one of the most important things you should have on your mind is your audience. In order to properly engage them, you’ll have to be constantly thinking about their needs and desires.
Here are 4 quick ways to best avoid looking your reader's interest:
1. Make sure you're interested, first.
If you wouldn't want to talk about or read about it yourself, don't bother writing about it for another. To write any good story or piece you have to actually be interested in it first. If you try to force yourself to conjure up something you have no interest in, your boredom will show through the lines of your work. However, if the material flows naturally and passionately from you, your excitement will hit the page (or screen) and easily grab the attention of your reader.
2. Avoid repetitive phrasing.
No one likes a broken record. Try not to use the same sentence structure over and over again. It will only bring dullness to your writing. To avoid this, use a range of syntax that demonstrates your writing capabilities. Try to mix simple, compound and complex sentences to avoid your writing becoming predictable. Also, keep your point across and move on! If your audience happens to notice the same point being repeated in a different way, they will eventually lose interest.
3. Write in the active voice.
Use the active rather than passive voice and it will automatically make your writing more interesting to read. This results in more direct, energetic writing that makes the reader feel more ‘in the moment’. Remember, the active voice is when the subject of the sentence “acts”, while the passive voice is when the subject is acted upon. Using this tactic puts more enthusiasm in your writing.
4. Edit, edit, edit!
Grammur and speling erors are unatracive and distrating. (Get it? Grammar and spelling errors are unattractive and distracting!) No one is interested in sticking around when something is painful to get through. Your writing could be one of the most interesting pieces to ever reach your reader, but you’ll undermine your good work if you have errors all over the place. It'll not only distract the reader from the actual content but also push them away. Before you finish any work, no matter how short, be sure to proofread thoroughly.