“Just Do It.”
“Snap! Crackle! Pop!”
“Maybe she’s born with it.”
“Finger Lickin’ Good.”
“What happens in Vegas, stays in Vegas.”
Companies such as Nike, Kellogg's, Maybelline and KFC are dominating in the world of advertising with the use of creative copywriting. It was also the innovative minds behind a creative advertising agency who even managed to rebrand the entire city of Las Vegas to something other than gambling.
What is Creative Copywriting?
Your business will not thrive let alone survive without engaging advertising copy. That’s why you’ve written high-trafficking key phrases for your SEO backed by technical and informative content. Now, you’ll need to draw in your audience by instantly grabbing their attention and persuading them to take further interest in your product or service.
Most commonly found in forms of marketing ads, taglines, slogans and commercials; creative copywriting summarizes the story and culture of your company leaving consumers with a memorable referral message. It’s about turning your brand into a distinguished icon of your industry.
(see more fun examples below)
3 Things to Consider When Using Creative Copywriting
1. An Actualized Audience
While your robotic SEO increases your popularity on Google, creative copywriting allows you to connect one-on-one with your consumers. Whether you’ve narrowed down your audience to a targeted demographic or reaching millions on a broader scale, remember to keep your company message personal to the individual consumer. Appealing to their emotions and personal needs will get them engaged in your service and better the chance of purchase(s) made.
Here’s a tip! Emphasize the word YOU instead of categorizing all.
2. A Statement-Making Voice
Creative copywriting develops a uniquely powerful voice behind your company that speaks directly to your ideal customer. Define the philosophy of your company that matches your product by using word mechanisms that are playful, intellectual or humorous. Keep things simple, straightforward and consistent. You want to modify consumer psychology to generate positive thoughts and actions toward your product or service. Become so memorable that gain a standard as the go-to source associated with consumers who are looking for the solutions you offer.
Here’s a tip! Be relatable so consumers feel understood.
3. Appearance
Where are you using your creative copywriting? The title of an article? The subject line of an email? A social media image? The fifteen-second radio or television time slot? You only have one shot to get your readers' attention and convince them that your company can play a major influence in their lives.
Here’s a tip! Use different techniques such as question asking, assertiveness or sparking curiosity.
Remember to make your message eye-catching and readable from beginning to end. Always set yourself apart from your competition.